Department for Culture Media and Sport

information for survey participants

All interviewers working on Taking Part work for Kantar Operations on behalf of TNS-BMRB. They are all required to carry the Market Research Society Interviewer Identity card, an example of which can be seen in the Taking Part leaflet (see below).

You can contact Kantar Operations or TNS-BMRB directly to check that the interviewer is one of our interviewers working in your area.

Randomly selected households receive an introductory letter explaining Taking Part (PDF 19kb) and a Taking Part information leaflet (PDF 393kb). One week after these have been sent an interviewer calls at the address. If it is an inconvenient time the interviewer arranges a more suitable time to return and complete the interview. The interviewer randomly selects one member from the household, aged 16 or over, to complete the questionnaire. Once the person has been selected, the interviewer is not allowed to interview any other adults in the household.

Interviewers may also ask to interview children aged 11-15 if given consent, and/or interview the parent/guardian of a child aged 5-10 years.

Those who take part in this survey are questioned at home by a professional interviewer. The interviewer is able to enter your answers straight onto a laptop using a computer programme that specifies the questions, range, structure of permissible answers, and the routing instructions.


Frequently asked questions about participating in Taking Part

  1. Why should I participate?
  2. Who are TNS-BMRB Social Research?
  3. If I don't participate in any activities do I need to take part in this survey?
  4. Why has my address been chosen?
  5. Is the information I provide confidential?
  6. What do the interviewers know about me before they arrive?
  7. Will I be contacted again?
  8. Who are the NDPBs?
  9. How can I check that the interviewer at my home is one of your interviewers?
  10. How long will the interview take?
  11. There is more than one person in my household, do we all have to take part in this survey?
  12. The interviewer has selected a household member aged under 18. Is parental consent required?
  13. I want some more information, who do I contact?

1. Why should I participate?
Taking Part aims to find out how people spend their time and their views on the leisure activities and facilities available to them. It also helps with our understanding of people's lifestyle choices and the reasons why they do and don't participate in our sectors. The Taking Part introductory page provides more detail.

Taking Part covers a variety of topics such as:

  • sport and active recreation
  • visits to museums, galleries and heritage sites
  • use of libraries and archives
  • arts events and activities

Everyone's views and experiences are valuable to Taking Part. It is important to interview you even if you do not participate in any activities or you do not think that your views are relevant. If you don't participate in any activities, we are keen to know the reasons why not, such as cost, lack of access or interest etc. By interviewing as many people as possible the survey results should reflect the experiences of the whole population of England. Everyone's views are relevant to Taking Part.

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2. Who are TNS-BMRB?
TNS-BMRB are a large independent agency specialising in social research. They carry out a large amount of social research on behalf of the government, charities and the voluntary sector, as well as commercial organisations. Some examples of their work include:

  • the British Crime Survey – a high profile survey completed on behalf of the Home Office

  • the Communities Study – a large scale survey conducted for Communities and Local Government

More information about TNS-BMRB

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3. If I don't participate in any activities, do I need to take part in this survey?
One of the objectives of Taking Part is to find out why people do not participate in activities. Your participation in Taking Part is still crucial because we need to understand your reasons and, where possible, shape policy accordingly.

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4. Why has my address been chosen?
Your address has been randomly selected from the Post Office's list of addresses in England. It is important to have a strictly random selection so that the results reflect the experiences and views of the whole population.

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5. Is the information I provide confidential?
We are committed to maintaining your personal information in a manner which meets the requirements of the Data Protection Act (1998) and will take all reasonable steps to ensure that your personal data is kept secure against unauthorised access, loss, disclosure or destruction.The information you provide is entirely confidential. Your name and address details are kept separate from your answers. TNS-BMRB will not pass these details onto any other organisation, including the DCMS or our partner organisations, without your expressed permission. Also, no individual will be identifiable from the results, since individual answers will be combined with those from thousands of other people.

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6. What do the interviewers know about me before they arrive?
The interviewers do not know anything in advance about you or your household.

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7. Will I be contacted again?
A small proportion of interviews are checked to ensure that the interviewer acted in a professional manner and that the information you gave was recorded accurately. You may receive a phone call or letter to confirm this.

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8. Who are the NDPBs?
NDPBs are our Non-Departmental Public Bodies. These public bodies have a role in the processes of national government, but are not a Government department or part of one. They accordingly operate to a greater or lesser extent at arm's length from Ministers.Examples of these bodies, with whom we jointly commissioned the Taking Part survey, are Arts Council England, English Heritage, the Museums, Libraries and Archives Council (MLA) and Sport England.

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9. How can I check that the interviewer at my home is one of your interviewers?
All interviewers involved in Taking Part work for Kantar Operations on behalf of TNS-BMRB. They will all carry the Market Research Society Interviewer identity card, an example of which can be found in the leaflet which is sent with the invite asking you to take part in this survey.

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10. How long will the interview take?
The length of the interview will depend on your experiences. The interview should take no more than 45 minutes.

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11. There is more than one person in my household, do we all have to take part in this survey?
If there is more than one household member aged 16 or over, the interviewer will randomly select one member only to interview. Once selected, the interviewer is not allowed to interview another adult.As part of the survey we are also talking to children. We need to understand how much time they spend doing sports and cultural activities both in and out of school so that we can improve the opportunities available to them. If the selected adult is the parent or guardian of a child aged 5-10, we would like to ask them about their child's interests. If there is a child aged 11-15 at the address, we would like them to take part in their own short interview. The interviewer will ask for written permission from the parent or guardian before conducting the interview.

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12. The interviewer has selected a household member aged under 18. Is parental consent required?
If the randomly selected person is aged 16 or 17 and still living with parent(s) or guardian(s), parental consent will be required. The interviewer will inform you of this and must ensure that they receive parental consent before any questions can be asked. The interviewer will also ask for written permission from a parent or guardian before conducting interviews with 11-15 year olds.

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13. I want some more information, who do I contact?
TNS-BMRB Survey Information Line – for use by members of the public who have been asked to participate or who have participated in the Taking Part survey.

Tel: 0800 015 2476
Email: takingpart@bmrb.co.uk
Interviewer ID check (office hours)Tel: 020 8433 4214

For further details about the questionnaire and survey outputs, please contact the Taking Part team at DCMS: takingpart@culture.gsi.gov.uk.

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